Let’s be real, branding today is so much more than picking a cool logo or deciding which shade of blue feels “trustworthy.” It’s about telling a story. Your story. One that feels authentic, sticks in people’s minds, and makes your business feel human, even online.
If you’re in that phase where your business has the spark, but not quite the voice or look to match… you’re not alone. That’s exactly where Brandcrafter steps in.
Here’s a friendly, no-fluff guide on how to connect with them and start shaping your brand into something that truly speaks.
A Step-by-Step Guide to Shaping Your Brand’s Personality
Step 1: Understand Who Brandcrafter Is (and What They Actually Do)
Before you slide into their inbox or fill out any forms, take a second to know what Brandcrafter is really all about. They’re not the kind of agency that just hands over a generic logo and calls it a day.
Think of them more like brand therapists. They ask the deep questions—about your mission, your people, your voice and turn those into a clear, consistent identity.
Whether you’re a one-person startup or an established company looking to rebrand, they’ve worked with all sorts.
What they help you shape:
- A visual identity (logo, colors, typography)
- Your tone of voice and brand personality
- Strategy for how you show up—online and off
- Brand consistency (so you don’t sound like a different company on every platform)
No templates. No cookie-cutter approach. Just honest work, tailored to your story.
Step 2: Head Over to Their Website
Want to see what they’ve done before diving in? Makes sense.
Visit: https://brandcrafter.co.nz
You’ll find case studies, testimonials, and a solid breakdown of how their process works. It’s a great way to get a feel for their style—and if their vibe aligns with yours.
Step 3: Fill Out Their Consultation Form
Once you’re ready to take that first step, there’s a simple form waiting for you on their site. Don’t worry it’s not one of those intimidating, never-ending ones.
What to include:
- A brief intro to your business
- Where you’re at (new, rebranding, lost in branding limbo)
- Any ideas you’ve got swirling in your head
- Your contact info (of course)
Pro tip: Be honest and specific. The more clearly you can explain what you’re looking for or even what you’re unsure about, the better Brandcrafter can guide you.
Step 4: They’ll Reach Out (Usually Fast)
Once your form is in, you can expect to hear back pretty quickly—often within 24 hours during weekdays.
They may email or even ping you on WhatsApp if you’ve left your number.
From there, you’ll likely be invited to a short virtual chat—usually via Zoom or Google Meet. It’s informal, relaxed, and designed to get to know each other better.
Step 5: Before the Meeting, Do a Little Soul-Searching
Don’t stress. You don’t need a PowerPoint or a 10-year brand plan.
But thinking about a few things in advance will help:
- What do you want your audience to feel when they see your brand?
- Who are you trying to reach?
- Are there brands you love? Why?
- What’s the story behind what you do?
Jotting down even rough ideas can make your first call way more productive.
Step 6: Have the Conversation
This is where it starts to get exciting.
In the consultation, the Brandcrafter team will ask about your goals, where you’re stuck, and what you’re hoping to achieve.
You’ll also get a chance to ask questions—about how they work, timelines, costs, and what the collaboration might look like.
It’s not a sales pitch. It’s more like a creative brainstorming session with people who genuinely care about helping you get it right.
Prefer a Low-Key Approach?
Not ready to dive into a full consultation yet? No worries.
You can just drop them a line: [email protected]
They’re friendly and happy to chat—even if you’re just exploring ideas for now.
Final Thoughts
You don’t need to wait until you “make it big” to invest in your brand. In fact, building a strong identity from day one might be the smartest move you make.
Brandcrafter isn’t just about making things look pretty. They dig deep into what makes your business different, and help you bring that to life—visually, verbally, and strategically.
If your gut is telling you it’s time to take your brand seriously, this is your sign. Reach out. Start the conversation. The brand you’ve been dreaming of is just one step away.
